Success Story: Winterhalter

MediaCenter - corporate data hub for B2B portals and website

Tools and manufacturing
mediacockpit | mediasuite | mediaepaper | Integrated in TYPO3 via ReST API, OpenLDAP / SSO Server, semi-automatic indexing of media assets, dynamic media collections on the website (products, target groups)


Initial situation

  • Previous version of mediacockpit installed since 2007
  • Only served as a media host and distribution platform for subsidiaries
  • Low value chain of media assets, no integration into external systems
  • Planned relaunch of the company's website in 2013
  • Strategic Focus 2012: Strengthening the engagement in Digital Media


The Media Center of Winterhalter in his second stage of development serves as a central repository and data source for the Winterhalter website.
In order to retrieve the desired media assets across the entire product range the visitor can use up to 40 different PIM attributs as search criterias.

All promotional material (pictures, brochures, data sheets, wiring diagrams, operating instructions, pictures, training documents, etc.) is accessible very comfortably and quickly through the complete attribution with all product-related characteristics.

Visit the new Winterhalter website

Core functions at a glance

  • Single sign-on for corporate website and mediacockpit with Open LDAP server
  • Pre-indexing and automated attribution of media objects by file name convention
  • Integration of brochures downloads and predefined media selections via REST API
  • Rights-based delivery of individual media objects / selections for different target groups after registration on the company's website (such as press releases and photos to journalists, technical data sheets, price lists and mailings for resellers)

About Winterhalter

Winterhalter is a specialist in commercial dishwashing systems. With dishwashers, chemistry, water treatment equipment and different rack types Winterhalter provides a total system that guarantees perfect rinsing. Karl Winterhalter founded the company in 1947 in Friedrichshafen at Lake of Constance. Today Jürgen and Ralph Winterhalter, son and grandson of the founder, lead the family business.
With over 1,000 employees, the owner-managed company group is one of the global players in the catering and dishwashing industry.