Success Story: Mercedes Benz Accessories

Media efficiency for over 15 years

Mercedes-Benz Accessories GmbH (MBA)
mediasuite | mediapim | mediaepaper M|ODUS / additional portals und APIs für 3rd party systems


Initial situation

  • no central system digital media management
  • NSC and dealers have no access to centralized system
  • minimal content-reuse
  • no integrated dealer platform
  • high costs due to redundant data storage

M|ODUS – Media PDM – ODUS – PRIMOS – Portal

Access for all Mercedes-Benz subsidiaries and registered dealers worldwide • over 30,000 registered users in six different languages and over 200,000 assets with several terabytes of data
M|ODUS: • The primary system for media asset management at the MBA • interfaces to internal systems (PIM, PDM, etc.) as well as external systems (media ePaper portal, Onlineshop system)
ODUS: • Product information portal for all products and information • technical accessories, collection, and after-market wheels and rims for smart, AMG, Mercedes-Benz vans and Mercedes-Benz truck


Advertising materials shop platform • direct interfaces to external ERP / storage systems • ordering system for print media • multilingual (6 languages) • variety of interfaces (Web services) to logistics management • operating at Mercedes-Benz accessories (~ 2,500 users, ~ 1,000 articles) • next stage: expansion combined with Web2Print for a classic printshop.

Integrated product information portal

  • Interface to M|ODUS,
  • Interface to Media PDM (precursor to mediapim),
  • Interface to the media ePaper Portal
  • Interface to PRIMOS,
  • Interface to GSSN,
  • Interface to SAP for price imports

to the MBA media ePaper Portal
to the Mercedes-Benz Germany online store
about the Mercedes-Benz accessories