large product range including numerous brands, sizes and color combinations. Size and color ranges vary from brand to brand!
complex pricing dependent on product, color, size and quantity
multi-language information offering
distributed data silos and high-degree of manual labor
no process-driven workflow support
no integration with automated publishing systems
L-SHOP's products are maintained in brand-specific hierarchies in mediacockpit. Brand-specific data is "inherited" by the products of the brand, product specific data is inherited by the SKUs. This significantly reduces the data maintenance involved. SKUs are maintained in a product-matrix defined by color and size. Mass editing capabilities in the matrix allows creation and updating of entire color or size ranges for a product with a single click. If necessary, data for price updates and translations can be exported to Excel, edited using Excel functions and forumulas and reimported.Watched folders (hotfolders) are used to automatically import and link logos to brands and to import and link photographs to products (inherited to their SKUs). Entire product ranges are exported to XML and published in Adobe InDesign. This is done for the annual catalogue (the "Wahlbuch") in 6 languages, as well as several individual brochures. The daily synchronization of image and product data in the online shop is fully automated.
The L-SHOP-TEAM GmbH stands in the front row of German textile wholesalers. Their customers are commercial resellers with emphasis on textiles in industries such as such as workwear, sporting goods and promotional items, as well as textile printing and embroidery companies.Founded in Dortmund in 1981, L-SHOP-TEAM, introduced the industry's first online store on the Web in 2003.The company employs over 160 employees across Germany. Current event articles and a plethora of brand selections can be found in the L-Shop's www.wahlbuch.com.
"With the mediacockpit, we want to further automate our publication process in the future. We placing very high value on flexible design options and scalability". - Mr Weber, L-SHOP
How Sportler uses mediacockpit for multi-channel production, review and conversion support.
Seamless bi-directional integration between online catalogs and their web shop. Print2Web in its purest form - implemented using suite, mediaepaper and mediapublisher technology. PrintFor the first time, the Sportler "product manual" in online form using mediaepaper.
Digital brand experience with mediacockpit - Mercedes-Benz ePaper Portal for collection articles and accessories.
25 high-quality online brochures, in 6 languages. Created from ca. 250.000 articles and media assets. The Mercedes-Benz Collection and the entire collection of technical accessories - published using mediaepaper-technology.