abbreviations and technical terms, simply explained
ASP "Application service provider" - provider of a service-oriented application (web-based) environment, equivalent usage "SaaS"
Asset "A useful or valuable thing" - in a media context it is a digial media object with with a life cycle starting at creation and continuing to (multiple) re-use. Keywording (metadata) as well as fully integrated, central referencing across all publication channels play a major role in enabling re-use.
DAM "Digital Asset Management" - refers to the intelligent management and distribution of digital goods (media), see also MAM
Derivative Name for a derived media asset, e.g. a variation automatically created for special publication channels (and listed in the MAM backend). Classically, there are of each media item "thumbnail"- and "preview" formats for display in the front end of the mediacockpit Portal.
ERP "Enterprise resource planning" - An ERP system is a complex application to support an entire enterprise resource planning process.
MAM "Media Asset Management" - refers to the intelligent management of media, see also DAM Exactly considered the concept of MAM in a variety of other disciplines is to:
Image database
Content management systems (CMS)
Web CMS
Enterprise content management (ECM)
Document management system (DMS)
Content management systems
Media-neutral databases
Master data management is the central management of master data, master data attributes or reference data, globally valid, to ensure system and cross-application consistency. A fully integrated system landscape for the integrated publishing of consistent master data is provided by mediacockpit.
Multichannel strategy Multichannel strategies are associated with a stronger orientation towards the customer, because this significantly decides on the use of communication channels. This requires an evolutionary adaptation of the existing form of organization with the goal of a completely customer-centric organization. With regard to publishing, this means developing an efficient system landscape (CMS - DAM - E-mailing - ERP - fulfillment - PIM - webshop)
PIM "Product Information (Management) System" - is an efficient, database-driven master data management across the entire product range. Multilingual, attribute and price management, and integration interfaces play an important role in the selection of a suitable provider.
SaaS "Software-as-a service" - provider of a service-oriented application (web-based) environment, see also ASP
Web2Print Server-based online individual print document generation, ideally with the involvement of standards (e.g. Adobe InDesign server or third-party). Through the online management of printing activities while leveraging corporate design, production and approval processes be speeded up massively.
You will find a selection of interesting glossaries with other technical terms from the fields of content management / digital marketing / publishing / communication workflows on the pages of
steuerungb.de - digital-asset-management.net - as well as in wikipedia and google.
